My Journey into Aesthetic Medicine - Part 2
Part 2 - Becoming an Entrepreneur
Here I am, having worked for the NHS for the last 17 years, I’ve completed additional training in aesthetic medicine and now I’m setting up my own business. What could go wrong?
Well, I knew nothing about owning a business and can honestly say I was winging it for a while, which was fine to begin with but I wanted to understand more about business and be better so I could improve the service I offer my patients from a business perspective.
Thankfully, I found Richard Crawford-Small an incredible business coach, and the amazing community of people like me he has created. I set to work learning more about being in business and turning myself from a nurse who is clinically trained in aesthetic medicine, to becoming an Aesthetic Entrepreneur. I spent months absorbing the information Richard provided and thought, “yeah this makes sense” wondering how hard it could be. Turns out, it’s really bloody hard!
Richard has pushed me out of my comfort zone and made me challenge the clinician in me to think more like a businesswoman. He insisted I put myself out there more, because let’s face it, how else will people know who I am and what I do? He assured me it’s ok to make mistakes in business because that’s how I’ll learn. But if I don’t even try, I will never know a good business decision when I see it?
Even when I didn’t want to do the task he set me, I could hear his voice telling me to stop complaining and just get on with it. You must be driven to work with Richard, you must be passionate and disciplined. He’s not a mean man but he’s a man who means business and if you can’t stand the heat then you can get out of his kitchen, so to speak. I didn’t always like him for it at the time, but it didn’t stop me from doing it, because I knew he was right and even if by some miracle, he was wrong it wasn’t like I knew any better.
I’ve had many moments wondering if I’m really cut out for this and if I should give up but then somehow I have a new idea, learn something else or receive an amazing message of thanks from one of my patients and it sparks a whole new level of motivation in me to make this work.
Owning a business is not for the faint hearted and aesthetics is not a fast track way ticket to success and financial independence. All combined, it’s years of medical education and experience, hours each week of planning and extra study, sleepless nights and self doubt. I still have a long way to go, but all the hard work is worth it. Working with Richard has been key to where I am today in my business journey, why? Because he has helped me show my value!
Patients choose me to solve their problems, not because I can grab a needle and inject their face. In a shockingly unregulated industry, there are many people playing this game. It takes a different kind of person to do what I do. I am valuable to my patients because I provide quality and an ethical service. They choose me because of everything I offer, because of my skill and integrity and because they trust their safety in my hands.
I know this and I know my value because I am an Aesthetic Entrepreneur.
Lorraine Davis RNMH/INP
Aesthetics by LJ